![]() ![]() I think this is true of anything – motivation is very strong when there is an emotional target on the line. Someone can be explained the empirical facts of the matter, but one is likely to acknowledge the danger but at the same time not feel highly motivated. I think the key factor is that people need to have a raw emotion about climate change. Their study found that the clips definitely effected emotion and left participants feeling “motivated to do something about climate change” (Beatie, 2011). ![]() The scales were: “(message acceptance/motivation to do something about climate change/empowerment/shifting responsibility for climate change/fatalism)” (Beattie, 2011). To do this study, first they played “highly informative (and emotional)” clips from the film to sets of participants and their “social attitudes/social cognitions” were measured on five scales. ![]() I found a research paper called “An inconvenient truth? Can a film affect psychological mood and our explicit attitudes towards climate change?” By Geoffrey Beattie, Laura Sale, and Laura Mcguire that sought to find an answer to my question. I did a little bit of research into this to see how effectively “An Inconvenient Truth” slipped into America’s psyche. Former VP Al Gore became the catalyst to launch the issue of global warming into people’s minds as well as politics. It stated a lot of facts from scientific research which is very compelling and even skeptics could not ignore it. Intuitively, I would take a guess that most people took the issue more seriously after watching that documentary. Reading through this lesson caused me to think more about global warming and global warming information that gets released. We are all aware of 2006’s “An Inconvenient Truth” – a documentary that brought the concept of global warming (or climate change) to the main stage. ![]()
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